Almost all conferences and seminars and wine competitions happen in the early part of the year because that time is the slowest around a winery. Last week I traveled in an Mt. Pleasant Winery RV to Geneva on the Lake, OH for a wine marketing conference called License to Steal. The idea is that wineries get together and "steal" each others ideas, whether it pertains to tasting room etiquette, or events, or facebook. I learned a lot and plan to implement new and fresh ideas throughout the Sainte Genevieve Winery.